Get a special suede cleaning brush to clean with. Use short strokes in the same direction—not back and forth or circular—to buff away scuff marks and raise the nap.
If the brush isn’t getting the dirt out, try a pencil eraser.
To remove water stains, use a small, soft paintbrush to moisten the entire outside of the shoe. Blot excess water with a towel or sponge and air dry overnight with shoe trees inside. Use the suede brush to restore the nap when completely dry.
Give shoes a light coat of protecting spray after each cleaning.